About

Helena Nancy David is a Product Marketer at Zuper, with a passion for finding innovative ways to reach target audiences. With over 6 years of experience in Inbound Marketing, Helena is an expert in building brand awareness using channels such as SEO, SMO, email marketing, and webinars to bring in qualified leads and prospects. Helena began her marketing career as a content writer and has since become a quick learner, familiar with keyword research, content marketing, market research, competitor study, and more. She currently works as a Product Marketing Specialist at Zuper, where she is responsible for developing and executing marketing strategies that drive growth and increase brand awareness. Prior to joining Zuper, Helena worked as a Marketing Analyst at Visual BI Solutions, where she managed inbound marketing activities for valQ Custom Visuals for Microsoft Power BI. Her responsibilities included curating marketing collaterals for the website and non-website activities, reviewing, editing, and publishing relevant SEO indexed content on WordPress, promoting the brand and increasing visibility through email campaigns, end-to-end webinar planning, building brand awareness through social media presence, tracking and analyzing web traffic trends using Google Analytics and Clicky, and analyzing the results of inbound marketing activities. Before Visual BI Solutions, Helena worked as a Product Marketing Analyst at Payoda, where she was responsible for driving email campaigns, performing in-depth keyword research and competitor analysis, enhancing and optimizing social media presence, generating leads from the relevant target market, and bringing in marketing qualified leads using SEO email campaigns and webinar activities. Helena holds a Bachelor of Engineering degree in Electrical and Electronics Engineering from the Government College of Technology, Coimbatore. She is skilled in Research Science and Web technologies and has a relevant work experience of 6.70 years. Helena's expertise in Inbound Marketing and her ability to drive growth and increase brand awareness make her a valuable asset to any organization.